Messages
Allows users to send and receive direct messages, including songs, podcasts, and audiobooks, within the app
What is it
Spotify's messaging feature allows direct communication between users, including sharing songs and content.
Why it matters
Fans sharing your music via messages is organic word-of-mouth promotion. It helps your songs spread through personal recommendations.
How to do it
- Understand that you can't directly message fans
- Create shareable content that fans want to send to friends
- Encourage fans to share your music in their messages
- Track shares in your Spotify for Artists analytics
Official documentation
https://artists.spotify.com/help/article/messaging