Wrapped (end of year)
The biggest fan moment of the year
What is it
Spotify Wrapped is an annual feature that shows listeners their top songs, artists, and listening habits. Artists get their own stats too.
Why it matters
It's a massive cultural moment. Fans share their Wrapped, and being featured in someone's top artists or songs is powerful social proof.
How to do it
- Release music consistently throughout the year
- Engage fans to stream your music regularly
- Check your Artist Wrapped stats in December
- Share your artist Wrapped stats on social media
- Thank fans who include you in their Wrapped
Official documentation
https://artists.spotify.com/wrapped