The Basics
3/4
~2 min

Analytics

Get familiar with your audience, data & analytics

What is it

Spotify for Artists provides detailed analytics about your streams, listeners, playlist placements, and audience demographics.

Why it matters

Data-driven decisions help you understand what's working. Know where your fans are located, their age range, and which songs resonate most to plan tours, releases, and marketing.

How to do it

  1. Navigate to the "Audience" tab in Spotify for Artists
  2. Explore the different sections: Listeners, Streams, Followers
  3. Check the "Music" tab for song-specific data
  4. Monitor trends over time to spot growth patterns

Official documentation

https://artists.spotify.com/home